In line with Federal Government policy on local rice production in Nigeria, indigenous food processing company, Integrated Factory Food Company, IFFC, has launched new brands of small and affordable packaged rice.
Speaking on the novelty introduced by the company, Chief Executive Officer of the IFFC, Akhibi Onoke Akhibi, stated that despite the laudable emphasis of the Federal Government on local content in rice production, many urban rice consumers are being denied the opportunity of savoring the rich taste of freshly milled, delicious locally produced rice as a result of sharp practices of some unscrupulous rice merchants.
In addition to its already existing brands, the company also introduced the NewlifeRice and NaijaSweetRice which are portable supplements for other existing sizes of 50kg, 25kg, 5kg and 750g, launched cost effective and economic friendly 375g NaijaSweet Rice package popularly known as ‘HungaBusta’.
According to the CEO, “This lowest pack is targeted at the retail consumers, especially those who are already accustomed to buying rice in direct retail cup serving.
He again added that his company has through the new trend of innovations, decided to introduce the NaijaSweetRice and HungaBusta pack through the new trend of dry food channel.
The HungaBusta pack which is equivalent to two cups (175g) plus edible rice grains for a one off consumption meant for a family of about four persons, noted Akhibi.
Like the other sizes, the CEO said the rice is sourced locally from, Bida, Doko,Enagi, Edozhgi and Katcha areas if Niger State, North Central Nigeria, processed to high quality standard for healthy consumption by consumers.
Speaking further Akhibi, also stressed that NaijaSweet Rice, “meets all the standard of food safety, consistent quality, reasonable pricing and fair trading opportunities for supply chain participants.
“By introducing single family serving homegrown freshly milled and well packaged Nigerian rice to retail consumers, the company hopes to offer to the public, especially the urban consumers the opportunity to connect with farmers and the rich taste of locally produced rice that have been denied for so long,” Said Akhibi.