By Milcah Tanimu
In a recent interview with CTRL Room, Nigerian rapper Odumodublvck, also known as Tochukwu Ojogwu, expressed his disappointment with the lack of respect for hip-hop in Nigeria. He recounted instances of not being offered seats at award ceremonies during his early career.
Odumodublvck also shared an anecdote about his team suggesting a collaboration with Afrobeats star Davido to gain fame. However, he decided against it, favoring the UK grime artists whose style resonated more with his own.
He explained his reasoning, saying, “In 2019, someone [in my team] said we should go to Lagos and meet Davido. But I was like, ‘What will Davido do for me? Even if Davido takes me to America and puts me on stage, rapping my stuff, his fans won’t understand because they are Afrobeats fans.'”
Odumodublvck believes that artists like Teezee, BOJ, and Sholz, who are better suited for the UK market, align with his style and vision. This decision has contributed to his current success.
He also pointed out the lack of recognition for hip-hop in Nigeria, citing an incident at an award show where his team was not provided with seats. According to Odumodublvck, “They don’t respect hip-hop in Nigeria. They don’t respect us.”